Do I really need Internet marketing?
In a word—yes.
Today’s consumers are online, and if you’re not there for them, you run the risk of becoming obsolete. Traditionalists may want to stick to marketing in print publications, through direct mail and/or via billboards, but it’s a dangerous decision.
To compete in today’s world, you simply have to be a part of the Internet, and that includes Internet marketing. Whether you choose to work with an agency or take a more DIY approach, you should (at the very least) maintain a website with basic information and ways to contact you.
How can I tell if my Internet marketing is working?
You can measure just about every aspect of your Internet marketing, but that sometimes makes it difficult to pick out the metrics that are truly important. Instead of trying to do it all, pick a few key performance indicators, or KPIs, and monitor them regularly.
If you’ve chosen the right KPIs, it will be easy to tell whether your marketing efforts are successful. And if you’re working with an agency, they should be willing to generate regular reports for your company using these metrics.